How to Grow Your Audience By Using Social Media

The best hacks for growing an audience on social media for both business owners and bloggers.

Today’s post, which is actually the very first post of 2017, is a bit of a different one. Normally, I tend to be quite strict when it comes to my articles – as this is a travel blog, people naturally click their way in here looking for travel-related articles. However, this post will be an exception. Today, I will instead be talking about how you can grow your audience by utilizing social media.

Yes, that’s right. There’s probably a zillion articles written about it already, but my inbox still gets overflooded by people wondering exactly to how to grow an audience – and, perhaps more importantly, how to make that audience stay.

As some of you might already know, I spend some of my time helping small businesses grow and curate their social media presence. This is something I very much love to do, and I have found that the rules of social media are the same for both businesses, influencers and bloggers alike. So, let’s get down to business, shall we?

In this article, I will answer the following questions:

  1. Which social media platforms should I use?
  2. How does it actually work?
  3. What shall I post?
  4. How do I create the right content?

Are you wondering about any of these questions? Be a darling and keep reading.

A World of Social Media

If you think social media is a time-consuming nuisance, then you’re probably doing it wrong. I work with people who are initially panicking because they think they have to maintain a strong presence on Instagram, Facebook, Twitter, Pinterest, Flipboard, Snapchat and… * yawn *

 Ain’t nobody got time for that!

There is so many social media platforms out there. So many! And do you know what? You don’t have to be on all of them. In fact, you shouldn’t be on all of them.

Consistency is key. It is better to be an absolut rock star on one or two social media channels, rather than doing a half-assed, desperate attempt at posting on all different channels at once. If you’re stressed and don’t really care about the content you post on social media, how can you expect your audience to care about it?

Exactly. You can’t.

So how do you choose which platform to pursue?

Well, are you a strong photographer? Then Instagram might be the place for you. Are you good at making live videos? Why don’t you rock it on IG Stories, Snapchat or Facebook Live? Choosing your social media platform is simply acknowledging your strengths.

How do you create the right content?

Content is the single most important thing on your social media channel. But how do you know what content is right? Once again, consistency is key.

You cannot Tweet once a month and expect that to drive traffic to your website for the next few weeks. It’s the internet, darling, your post will disappear in all the (un)important content that is constantly being spat out every second, every hour, every day. You need to keep it up. Make a schedule: Why don’t you start out by planning to publish 3 photos on IG each week? Or to broadcast a live webinar once a week on Facebook Live? Make a decision and follow it up.


Of course there is a but here. Whatever you do, don’t publish just to publish something. Stick to your topic, stick to your brand. This is vitally important, and this is something a lot of people tend to forget, but the truth is that your social media channel is an extension of your brand.

Now, imagine that you own a bakery. You make the most delicious cupcakes in the world, and you want to show off your talents (and hopefully get a few new customers at the same time). So, what do you post on your IG profile?

Cupcakes. You post photos of cupcakes.

Unfortunately, many brands/bloggers tend to forget that. If your niche is football – why is your social media channel filled with photos of your breakfast? If you run a business that sells make-up – why is your IG filled with videos of your dog?

I repeat – your social media channel is an extension of your brand.

Do a spring cleaning. Go through your profile and remove irrelevant, off-brand content.

Ask yourself this: is my content telling the story I want it to tell?

Keeping the Audience

So if you have followed all of these instructions, you will by now be the proud owner of a channel with killer content. So what now? How do you keep your audience?

Create even more killer content – keep on producing!

Create killer articles – Use your website/blog to entertain your readers. You should write articles that make them want to come back. Are you super funny? Then write articles that shows off your sense of humour. Are you an expert on South America? Then write articles where you provide your readers with all the inside information you have!

Engage with your audience – Ask them questions, reply to their comments, maybe even comment back on their photos. ENGAGE with them, you are not a robot.

What’s your best advice for growing an audience?


Christina Sunneklep (b.1992) is a rather snap-happy Norwegian travel blogger. For the past few years, she's been winging it in Rome - now she's doing her best to conquer Glasgow, Scotland.



  1. Lauren Bassnett February 22, 2017


  2. Maria's Adventure March 5, 2017

    Gode tips! Selv føler jeg at jeg kan alt for lite om hvordan man bruker sosiale media strategisk. Kanskje på tide å legge mer vekt på det! :-D.

    • Christina March 6, 2017

      Helt enig, Maria! Selv føler jeg ofte at sosiale medier er mer som en hobby, og da er det lett å glemme at det burde være strategisk… :)


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